Crop Insights · For business

Real-time farmer signals for smarter agri sales decisions.

Gain the market clarity to move weeks faster — real-time crop-health signals from 7M+ yearly-active farmers, district by district.

7M+
Yearly active farmers
40,000
Diagnoses / day
69
Crops
District-level
Signal resolution

How Crop Insights works

Live crop issues, pest outbreaks, and farmer needs are captured across India and mapped directly to your products. See where demand exists, optimise inventory by region, and alert field agents instantly.

01

Real-time data collection

Millions of Plantix users across India report crop issues and disease outbreaks as they occur in the field.

02

Intelligent filtering

HQ receives a dashboard related to your product portfolio, filtered by your specific regions and crops, with clear demand indicators.

03

Instant field activation

Targeted WhatsApp alerts deliver real-time talking points to field agents, enabling them to create demand and pitch the right products at the right locations.

04

Market pull created

Distributors see increased demand as agents pitch the right solutions when farmers need them most.

05

One source of truth

Everyone in the company has the same information from the ground, which makes discussions more efficient.

Two tools. One system. Complete organisational alignment.

Transform real-time farmer signals into intelligence your entire organisation can act on immediately. Use one or both products to keep your teams aligned and moving in the same direction.

Crop Insights Dashboard

Crop Insights Dashboard

See plant protection demand alerts by district, crop and disease. Prioritise what matters most and make faster, smarter decisions. No need to wait for all field agents to report back – get a clear picture of farmer demand every day.

Field Alerts on WhatsApp

Field Alerts on WhatsApp

Send hyperlocal taluka-level WhatsApp notifications to agents with disease trends and matching product recommendations, controlled by your HQ configuration for perfect alignment.

See what your HQ sees.

Pick a product, a crop and a problem — the Crop Insights Dashboard shows the market potential district by district, plus disease pressure and forecast as the season unfolds. This is a live view: a rice fungicide against Blast of Rice across Maharashtra, top districts ranked.

Crop Insights Dashboard showing market potential by district for a rice fungicide against Blast of Rice across Maharashtra, with top districts ranked

Market potential is sized as addressable opportunity — not a sales forecast. We keep it honest.

Early alerts for a Tomato Yellow Leaf Curl Virus (TYLCV) outbreak can prevent widespread crop loss.

Plantix signals showed the 2023 Tomato Yellow Leaf Curl Virus (TYLCV) outbreak in Karnataka building months before it reached the news — a pest outbreak early warning system that let partners reposition stock while competitors read about it in the papers.

Early signals are critical for viral cureless diseases like TYLCV. Controlling the whitefly vector is the only line of defense. With early product alerts for whiteflies, agents on the ground gain precious time to help farmers protect their fields, and prevent rapid spread that can end in total yield loss.

Support field teams:Agents on the ground gain precious time to react, help farmers protect their fields, and prevent the rapid spread that can end in total yield loss.
Maximise market impact:Reach farmers proactively, building trust while ensuring your products arrive first to address emerging threats.
Mitigate risk:Anticipate outbreaks and position the right crop protection solutions where they are needed most.

Map your products. Move your inventory. Maximise your market.

Real-time field intelligence that turns market visibility into revenue.

100% visibility

100% visibility

HQ and managers gain complete on-the-ground visibility into what's actually happening in the field – tracking product demand dynamic driven by pest and disease pressure as conditions shift.

Increase market pull

Increase market pull

Stronger products pull through timely, data-driven crop protection demand forecasting that matches retailer and farmer needs.

Reduce distributor returns

Reduce distributor returns

Reduced distributor returns through targeted demand activation and precise market timing.

The data behind the signal

“We utilised the Plantix data at my Stanford lab; its uniqueness and remarkable power were evident.”
David Lobell
Department of Earth System Science, Stanford University
“Using Plantix data, we mapped crop types in India at a high resolution. The scale and geographic coverage of the data are unique and unprecedented.”
Sherrie Wang
Assistant Professor, Earth Intelligence Lab, Massachusetts Institute of Technology